The Rotary Blood Bank wanted a giveaway to thank voluntary donors for their life saving contribution. During blood donation, a donor presses a soft ball repeatedly to hasten the supply of blood. They replaced the commonly used soft ball with one that is shaped like a heart. Amazingly, pressing the stress heart resembles the pumping action of an actual human heart. Making the donor realise that every drop of blood he gives, helps save a life. Message: Thank you for making a heart beat longer. Also every donor gets to keep the heart that he used, which serves as a powerful reminder of how blood donation gives new life to a heart.  The stress heart is also available in the more kid friendly version seen below.


Agency: Leo Burnett New Delhi, India.


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