original_post_it

Hair Removal is a painful and messy experience for most people. They needed to communicate that a simpler, less painful and cost effective option was available. They covered their poster with  post it notes designed like waxing strips, and hair printed on the back that encouraged people to peel them off mimicking the action of waxing. This clearly enticed them to opt for the client’s less painful laser hair removal treatment instead. They aimed the communication at young men and women who regularly performed hair removal treatments. An increase in more than 15% in enquiries was recorded at the call centre regarding Laser Hair Removal.

original_post_it-2

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: