Brand Fit – The perfect promo

Tire dartboard

Tire dartboard

Goodyear had these custom made tread patterned dart boards to show puncture resistance on the runflat tires.  Goodyear will always be the “Racer’s” tire, the Michelin Man is cool, but what is he? The air inside the tire? It’s better to be the tire.

Curiously Goodyear just became the primary supplier to DART a major midwestern Transport company.  Coincidence?  I don’t think so.

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