Breast Cancer Promotion

Promotions for Education

Promotions for Education

Portugal has the highest incidence and death rate of breast cancer in European Union.  An agency was asked to help increase awareness and promote regular examinations.

Method

The Agency created an Anti  Stress ball with an oddly shapped rock imbedded with in the polyurethane.  On squeezing the ball, the woman can feel a foreign object.  A flyer detailing the correct way to preform a self exam were distributed to 50,000 women on the street, at companies, hospitals, and theme related events.

Result

During the campaign mammogram bookings increased by 22%.

Hospital consulations increased by 28%

Should this be something we should do?

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