What’s up with Manliness?


With the popularity of movies like “I love you man” (www.iloveyouman.com) Now you can get a prosthetic chest hair for that ‘need to feel manly” moment.  Solo, a Cadbury Schwepes softdrink company devised a creative promotion around a gladiator style mascot.  With the Man Bib, Men will envy you, woman will worship you. This is product reinforces the brand.  I guess the metro sexual trend has gone a little to far.  This certainly looks like a great way to promote a brand to the young male adult market with a sense of irreverent humor.


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