What’s up with Manliness?

man-bib2

With the popularity of movies like “I love you man” (www.iloveyouman.com) Now you can get a prosthetic chest hair for that ‘need to feel manly” moment.  Solo, a Cadbury Schwepes softdrink company devised a creative promotion around a gladiator style mascot.  With the Man Bib, Men will envy you, woman will worship you. This is product reinforces the brand.  I guess the metro sexual trend has gone a little to far.  This certainly looks like a great way to promote a brand to the young male adult market with a sense of irreverent humor.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: