Earth Day Promos

Soften up your clothes and save the environment.

Soften up your clothes and save the environment.

Ecover, is a supplier of ecological detergents and fabric softeners, they sponsered the 10th edition of Laundry Day in Antwerp. Laundry Day is a young fashion and music festival that has grown from a tiny streetparty in the Kammenstraat into a huge city-festival hosting over 60 dj’s on ‘t Eilandje. 10 Advertising was responsible for the original “Ecover, softens your clothes”-campaign in which a bad-ass biker wears a shirt on which the famous AC/DC-logo has been softened into “AB/BA” logo.  Limited edition t-shirts were distributed for free to the festival audience, and ran out of stock fast. abba-t-shirt-giveaway

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