Diving into Pirates of the Caribbean

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The movie “Pirates of the Caribbean” was being shown on Belgacom TV. That’s the message the digital pay-TV channel wanted to spread to the public.  Real Pirates used to execute prisoners by having them walk the plank.  So broadcaster’s agency had “Pirates of the Caribbean” floor sticker placed on to the diving boards of  public swimming pools. This helped spread the message that the movie would soon be on Belgacom TV.  The main target group for Belgacom TV are families with children.  The communication grabbed the attention of all people diving off the board.  In many swimming pools, the sticker became an attraction in itself.

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1 Comment »

  1. Ring said

    This moment Somali Pirate is the focus .Navy Seal snipers rescued an American cargo ship captain unharmed and killed three Somali pirates in a daring operation in the Indian Ocean on Sunday .All Americans glad to hear this news ,so to their president Obama

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