Not only did Obama make great use of the web and promotional products in the course of his winning Presidential campaign, he also used them well together. 90 Percent of Everything recently showcased how his team used different shirts and different page layouts to find out how to optimize for maximum fundraising. Once again showing how the use of promotional products will DRASTICALLY improve your response rates and target the desired audience in any direct mail or web based campaign. Even for the Presidency of the most powerful nation on earth.
BTW- The actual winning incentive wasn’t released by the campaign team.