Archive for Morbid promo

Strong Hair Promo

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Nothing like grabbing a handful of human hair in order to open a door. At least, that’s what I always say. I find this promotion unappealing.  My takeaway: if you’re going to use human hair in a promotion, do it in a stylized way, like the bag handles, not a whole head of hair, and definitely not a wadded up ball of hair. And using Crazy wigs as a promo product? Definitely go for it.

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Promo Stinkers 1- When good ideas go BAD!

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I don’t like to point out bad things as I’m a positive person BUT,…..  sometimes you have to acknowledge the funky side of life, by engaging in some schadenfreude.

A few days ago publisher Electronic Arts sent a number of media outlets a Godfather II press kit that included a very real set of brass knuckles, something that’s illegal to own in a number of states and provinces.

Now several of those media outlets, including Kotaku, Game Politics and  Joystiq, have been asked politely by EA to ship back the brass knuckles portion of the media kit. EA has declined to comment on the matter further.  However, as Kotaku points out, even shipping something like brass knuckles is a crime.   Maybe they should have tried plastic or cardboard….. and a reputable promotional products distributor like Pete Roth call 416-458-9600 for solutions.

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Hair Removal is a painful and messy experience for most people. They needed to communicate that a simpler, less painful and cost effective option was available. They covered their poster with  post it notes designed like waxing strips, and hair printed on the back that encouraged people to peel them off mimicking the action of waxing. This clearly enticed them to opt for the client’s less painful laser hair removal treatment instead. They aimed the communication at young men and women who regularly performed hair removal treatments. An increase in more than 15% in enquiries was recorded at the call centre regarding Laser Hair Removal.

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The Rotary Blood Bank wanted a giveaway to thank voluntary donors for their life saving contribution. During blood donation, a donor presses a soft ball repeatedly to hasten the supply of blood. They replaced the commonly used soft ball with one that is shaped like a heart. Amazingly, pressing the stress heart resembles the pumping action of an actual human heart. Making the donor realise that every drop of blood he gives, helps save a life. Message: Thank you for making a heart beat longer. Also every donor gets to keep the heart that he used, which serves as a powerful reminder of how blood donation gives new life to a heart.  The stress heart is also available in the more kid friendly version seen below.

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Agency: Leo Burnett New Delhi, India.

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Brand Loyal to the end

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I guess this is the ultimate show of Brand loyalty.  At least it’s not as polluting as burying a car.

These caskets were done as part of an art exhibition in Amsterdam that is exploring death, and they were actually made in Ghana.

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