Ceramic vs Paper…which is green?


The Natural Resources Defense Council in the US, does some great work, but this promo to raise awareness about global warming ultimately leaves me cold. While the idea of a hot cup sleeve that says “protect yourself from global warming” around a cup printed with a map of the world is okay as far as cleverness, it will take a whole lot of convincing to make me believe that using disposable cups is the appropriate way to make this point.  Here’s the  City of Toronto’s response to coffee cups.  http://www.thestar.com/News/GTA/article/499032 Interestingly, in the past, they’ve used reusable mugs to highlight the same issue, which seemed much more appropriate. rising-oceans-cup


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